Time for an upgrade? Academics and industry experts agree that understanding the success of the mobile phone market could be key to tackling sluggish electric car sales.
Only 3,600 vehicles have so far been bought through the Government’s Plug-In Grant scheme, which provides £5,000 towards the cost of an electric or plug-in hybrid vehicle.
Powering Ahead, a report published in April by the RAC Foundation and UK Petroleum Association, suggested sales will remain as low as 40,000 per year by 2020 – a pinprick compared to the two million new cars sold in the UK in 2012.
Admittedly, electric car buyers don’t have a huge range of cars to choose from, with only 12 models currently eligible for the Plug-In Grant. But that number is going to rise rapidly, with new electric and plug-in hybrid models due from most of the major manufacturers over the next couple of years.
Do manufacturers need to change the way these cars are sold, though?