Opower Moves Into the UK

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Just because Google and Microsoft have bowed out of the home energy management game doesn’t mean it’s not a growth market. For companies with the sole focus of giving people more insight into their utility bill — and how to curb it — opportunities continue to arise.

Opower announced on Wednesday that it is reaching across the Atlantic by inking a deal with First Utility in the U.K., one of the country’s largest independent energy companies. All of the utility’s 65,000 customers will receive Opower’s energy management program, which includes reports, tips and alerts via snail mail, a web portal, email, text messages and social media initiatives.

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