Gaz and Leccy – Energy industry unveils £85m plan to tout smart meter benefits

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The energy industry has joined forces for a nationwide campaign that seeks to rally support for smart meters by touting the devices as a platform for future lifestyle changes in households.

Smart Energy GB, an organisation set up by the Government and funded by energy companies, is launching the first phase of the £85 seven-year marketing plan next week (8 July). It was first revealed in March and the campaign will play a key role in the Government’s £11bn plan to install the devices in every home by 2020.

via Energy industry unveils £85m plan to tout smart meter benefits | News | Marketing Week.

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