British Gas leads the way in consumer online searches

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Latest figures have shown that British Gas was the most online searched for energy provider in July.

Searches for the most competitive rates on the market saw British Gas as the top utility with a 26 per cent share in visibility, while Npower came second with 22 per cent and EDF Energy third with 15 per cent.

The research, from digital marketing agency Greenlight, revealed that consumer online searches through search engine Google UK have been in steady decline since March this year, most likely due to a hot summer.

However, search volumes over the 2013 summer period from May to July amounted to 790,000, up on a lull of 655,000 recorded in the period from August to October in 2012.

via British Gas leads the way in consumer online searches.

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